"FEED Projects was started in 2006 when acclaimed model and activist Lauren Bush designed a bag to benefit the United Nations World Food Program's (WFP) School Feeding operations. Lauren, a WFP Honorary Spokesperson who has visited eight WFP food aid operations around the world, was inspired by the plight of the people she met on her travels. She took a special interest in WFP's School Feeding program, which feeds and educates hungry children.
Inspired by the aesthetic of the bags of food distributed by WFP, she created the FEED 1 bag, a reversible burlap and cotton bag stamped with "FEED the children of the world" and the number "1" to signify that each bag feeds one child in school for one year.
At the UN, Lauren met then-WFP Communications Officer Ellen Gustafson and they hatched a plan to use FEED bags to FEED the world. In 2007, Lauren and Ellen founded FEED Projects, LLC and started selling FEED 1 bags in April of 2007. By the end of 2007, they raised donations for WFP to feed over 37,500 hungry children in school for one year. In 2008, FEED Projects various partnerships will lead to over $4 million for WFP school feeding.